This trendy but practical bag is made from recycled plastic bags! The tough plasticized fabric makes this accessory perfect for everyday use and for withstanding whatever the elements bring, just like the resilient women who make them! Conserve India, a non-governmental organization (NGO) on the cutting edge of both environmental issues and women's fair trade, employs women to collect the bags and then create the purses from them.
Women gather the plastic bags from the dumps of New Delhi and bring them back to the shop where they are thoroughly cleaned, dried, and then fused together by a unique process developed by one of Conserve's founders . The fusion process creates a durable fabric that is sewn into an array of accessories ranging from bags to day planners.
The purse measures 15"l x 6 1/2"h x 83 1/2 w. The straps are 9" long from the top of the purse and can be carried on the shoulder or by hand. It's fully lined in a polyester fabric, has faux leather trim, and includes 2 interior pockets, one zipped.
Anita and Shalabh Ahuja founded Conserve, an NGO that helps reduce trash in Dehli while helping extremely poor women find opportunity. With their life savings, the couple launched an amazing concept that started as a 'green' project but quickly developed into much more.
Conserve India creates purses and other products from recycled plastic bags gathered from trash heaps. The organization is a source of hope for low-caste women who are desperate and homeless, giving them the opportunity to grow through education and employment opportunity. Conserve now employs and empowers over 300 low-caste women who were without employment opportunities before the non-profit group was established.
Conserve has developed an impressive system of production for their products. Women gather shopping bags from the dumps of New Delhi and bring them back to the shop where the plastic is thoroughly cleaned, dried, and then fused together by a process developed by Shalabh. The fusion process creates a durable fabric that is sewn into an array of accessories ranging from bags to day planners.
The women of Conserve have refused to leave their lives to fate. In India's extreme poverty, many are forced to sift through the rubble to find shelter or food to survive. Conserve has created hope among that urban waste; because of Conserve, many of these women now have a greater potential for a better living.
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